{"id":687,"date":"2026-03-26T14:30:00","date_gmt":"2026-03-26T14:30:00","guid":{"rendered":"https:\/\/andreeamelinti.com\/?p=687"},"modified":"2026-07-10T23:32:29","modified_gmt":"2026-07-10T23:32:29","slug":"advent-exits-olaplex-in-1-4bn-sale-to-henkel-as-premium-beauty-ma-accelerates","status":"publish","type":"post","link":"https:\/\/andreeamelinti.com\/?p=687","title":{"rendered":"Advent exits OLAPLEX in $1.4bn sale to Henkel as premium beauty M&amp;A accelerates"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\"><em>Advent has agreed to sell OLAPLEX to Henkel in a transaction valued at $1.4bn, as the private equity firm exits the premium hair care brand amid continued consolidation in the beauty sector.<\/em><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">The deal, which has been approved by OLAPLEX\u2019s board, will see Henkel acquire 100% of the company, marking a strategic expansion of its Consumer Brands division.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OLAPLEX generated approximately \u20ac370m ($400m) in sales in 2025, supported by a strong presence across professional salons, specialty retail, and e-commerce channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe planned acquisition of OLAPLEX is fully in line with Henkel\u2019s strategy to expand its portfolio through compelling, value-adding M&amp;A activities,\u201d said Henkel CEO Carsten Knobel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advent, OLAPLEX\u2019s controlling shareholder, has agreed to support the transaction, enabling a full exit from the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The acquisition is expected to enhance Henkel\u2019s premium hair care offering, with OLAPLEX\u2019s science-led positioning and global footprint complementing its existing portfolio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Henkel highlighted opportunities to accelerate innovation and product development, leveraging OLAPLEX\u2019s technology platform and brand strength.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The transaction reflects ongoing private equity activity in the beauty sector, where firms continue to build and exit scaled consumer brands amid strong strategic buyer demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal remains subject to customary regulatory approvals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Originally published <a href=\"https:\/\/peinsights.substack.com\/p\/advent-exits-olaplex-in-14bn-sale\">here<\/a>.<a href=\"https:\/\/substack.com\/@andreeamelinti\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advent has agreed to sell OLAPLEX to Henkel in a transaction valued at $1.4bn, as the private equity firm exits the premium hair care brand amid continued consolidation in the beauty sector. The deal, which has been approved by OLAPLEX\u2019s board, will see Henkel acquire 100% of the company, marking a strategic expansion of its [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[19],"tags":[20,18,10],"class_list":["post-687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-beauty","tag-business","tag-news"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advent exits OLAPLEX in $1.4bn sale to Henkel as premium beauty M&amp;A accelerates - Andreea Melinti<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andreeamelinti.com\/?p=687\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advent exits OLAPLEX in $1.4bn sale to Henkel as premium beauty M&amp;A accelerates - Andreea Melinti\" \/>\n<meta property=\"og:description\" content=\"Advent has agreed to sell OLAPLEX to Henkel in a transaction valued at $1.4bn, as the private equity firm exits the premium hair care brand amid continued consolidation in the beauty sector. 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