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Gucci is putting its name on a race car – and everything that implies

There is a particular kind of announcement that looks, on the surface, like a PR move, but is actually a strategic declaration. Gucci becoming title partner to the Alpine Formula 1 team from 2027 is that sort of announcement. Read it quickly and you get: fashion brand joins motorsport, team gets new colours, Flavio Briatore…
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Editorial: The Deals, Disruptions, and Power Shifts Shaping Luxury

Luxury fashion is no longer just about the clothes. I hasn’t been for a long time now. It’s an intricate chessboard where billion-dollar gambits, power struggles, and seismic creative shifts determine who reigns supreme. The stakes? Cultural dominance, financial empires, and the future of an industry in flux. It’s a high-stakes arena where billion-dollar deals…
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The Skincare Boom Is Real. So Is the Reckoning

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Editor’s Letter – Fashion’s Next Act: A Tale of Reinvention

I have always found fashion to be deeply embedded in transformation – of materials into garments, of trends into cultural markers, of businesses into empires. But today, there is something about the industry’s evolution that feels particularly cinematic. Private equity titans, together with legacy designers, and rising investors are rewriting the script of a high-stakes…