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  • Andreea Melinti
  • Andreea Melinti

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My editorial journey: Storytelling at the intersection of fashion, business, and technology

Illustration of a bird flying.

About me

I’m an editor, writer, and creative director specialized in the intersection of business, fashion, and technology. My experience spans investigative reporting, editorial leadership, and SEO-driven storytelling, covering fashion, digital transformation, and finance. Beyond journalism, my background in theatre design and creative direction earned me a nomination for Best Theatre Costume Designer and defined my approach to storytelling and aesthetics. Fluent in multiple languages and at home in international settings, I bring a global perspective to my work. Whether covering emerging tech in luxury or moderating industry discussions, I thrive in crafting narratives that inform and inspire.


Portfolio

NEWS

  • Pinault family office Artémis exits Giambattista Valli as designer regains full control
    BUSINESS, FASHION, LUXURY, NEWS

    Pinault family office Artémis exits Giambattista Valli as designer regains full control

    Artémis, the private investment vehicle of the billionaire Pinault family, agreed to sell its majority stake in Giambattista Valli back to the eponymous Italian designer, according to a report by WWD. The sale marks the…

    Read more: Pinault family office Artémis exits Giambattista Valli as designer regains full control
    May 21, 2026
  • Oaktree and Ares-backed WHP Global strikes deal to acquire Marc Jacobs from LVMH
    BUSINESS, FASHION, LUXURY, NEWS

    Oaktree and Ares-backed WHP Global strikes deal to acquire Marc Jacobs from LVMH

    WHP Global has entered into a definitive agreement to acquire the Marc Jacobs brand from LVMH Moët Hennessy Louis Vuitton. The deal ends nearly three decades of ownership by the French luxury group. WHP, a…

    Read more: Oaktree and Ares-backed WHP Global strikes deal to acquire Marc Jacobs from LVMH
    May 19, 2026
  • L Catterton exits Everlane at $100m in Shein sale, a sharp reset for a one-time DTC darling
    BUSINESS, FASHION, NEWS

    L Catterton exits Everlane at $100m in Shein sale, a sharp reset for a one-time DTC darling

    L Catterton has sold Everlane, the US apparel brand it majority-owned, to Chinese e-commerce group Shein at a valuation of approximately $100m, according to reports by Puck and The Information. The transaction marks a steep…

    Read more: L Catterton exits Everlane at $100m in Shein sale, a sharp reset for a one-time DTC darling
    May 18, 2026
  • 1686 Partners bets $200m on the brands defining how the next generation lives
    BEAUTY, BUSINESS, FASHION, NEWS

    1686 Partners bets $200m on the brands defining how the next generation lives

    Luxembourg-based 1686 Partners closed its debut Lifestyle Fund at $200m, targeting founder-led brands at the intersection of fashion, beauty, and creator culture across Europe, North America, and Asia Luxembourg-based 1686 Partners has held the final…

    Read more: 1686 Partners bets $200m on the brands defining how the next generation lives
    April 22, 2026
  • JPMorgan structures $5.9bn financing for Estée Lauder’s potential Puig deal
    BEAUTY, BUSINESS, NEWS

    JPMorgan structures $5.9bn financing for Estée Lauder’s potential Puig deal

    JPMorgan is structuring a $5.9bn financing package for Estée Lauder, as the cosmetics group advances discussions over a potential tie-up with Puig Brands, the Expansión reported. The bank is coordinating talks with lenders to assemble…

    Read more: JPMorgan structures $5.9bn financing for Estée Lauder’s potential Puig deal
    April 21, 2026
  • General Atlantic set for exit as Tory Burch lines up $700m leveraged loan
    BUSINESS, FASHION, LUXURY, NEWS

    General Atlantic set for exit as Tory Burch lines up $700m leveraged loan

    General Atlantic is set to exit its long-standing investment in Tory Burch, as the luxury retailer moves to repurchase the private equity firm’s stake through a $700m leveraged loan, Bloomberg reports. The transaction will see…

    Read more: General Atlantic set for exit as Tory Burch lines up $700m leveraged loan
    April 15, 2026
  • Advent exits OLAPLEX in $1.4bn sale to Henkel as premium beauty M&A accelerates
    BEAUTY, BUSINESS, NEWS

    Advent exits OLAPLEX in $1.4bn sale to Henkel as premium beauty M&A accelerates

    Advent has agreed to sell OLAPLEX to Henkel in a transaction valued at $1.4bn, as the private equity firm exits the premium hair care brand amid continued consolidation in the beauty sector. The deal, which…

    Read more: Advent exits OLAPLEX in $1.4bn sale to Henkel as premium beauty M&A accelerates
    March 26, 2026
  • Advent expands beauty portfolio with $165m Salt & Stone deal
    BEAUTY, BUSINESS, NEWS

    Advent expands beauty portfolio with $165m Salt & Stone deal

    Advent has agreed to acquire a majority stake in Salt & Stone, as the private equity firm expands its exposure to high-growth premium beauty and wellness brands. The Los Angeles-based body care company generates more…

    Read more: Advent expands beauty portfolio with $165m Salt & Stone deal
    March 24, 2026
  • Missoni family passes baton as FSI takes control of €130m fashion house
    BUSINESS, FASHION, LUXURY, NEWS

    Missoni family passes baton as FSI takes control of €130m fashion house

    FSI has become the controlling shareholder of Missoni, increasing its stake in the Italian fashion group rather than pursuing a sale to international buyers, according to Italian daily Il Sole 24 Ore. The transaction preserves domestic ownership of…

    Read more: Missoni family passes baton as FSI takes control of €130m fashion house
    March 4, 2026
  • Zegna reshapes leadership as Investindustrial and Temasek-backed group elevates next generation
    BUSINESS, FASHION, LUXURY, NEWS

    Zegna reshapes leadership as Investindustrial and Temasek-backed group elevates next generation

    Ermenegildo Zegna has announced a major leadership transition as the luxury menswear group strengthens its governance structure with the support of long-standing investors Investindustrial and Temasek. Chief Executive Gildo Zegna will move into the role…

    Read more: Zegna reshapes leadership as Investindustrial and Temasek-backed group elevates next generation
    November 25, 2025
  • Goldman Sachs bets big on SKIMS with $225m funding, valuing shapewear empire at $5bn
    BUSINESS, FASHION, NEWS

    Goldman Sachs bets big on SKIMS with $225m funding, valuing shapewear empire at $5bn

    Kim Kardashian’s apparel and shapewear brand SKIMS has completed a $225m equity financing round led by Goldman Sachs Alternatives, valuing the company at $5bn. The round also included participation from BDT & MSD Partners’ affiliated…

    Read more: Goldman Sachs bets big on SKIMS with $225m funding, valuing shapewear empire at $5bn
    November 13, 2025
  • L Catterton appoints former British Fashion Council chair Stephanie Phair as senior adviser
    BUSINESS, FASHION, NEWS

    L Catterton appoints former British Fashion Council chair Stephanie Phair as senior adviser

    L Catterton, the LVMH-backed private equity firm, has appointed Stephanie Phair as senior adviser, expanding its global bench of consumer-focused expertise, WWD reports. Phair, who chaired the British Fashion Council between 2018 and 2022, will…

    Read more: L Catterton appoints former British Fashion Council chair Stephanie Phair as senior adviser
    September 24, 2025
  • Dexelance acquires 65% stake in Mohd as Made in Italy Fund exits in high-return deal
    BUSINESS, LUXURY, NEWS

    Dexelance acquires 65% stake in Mohd as Made in Italy Fund exits in high-return deal

    Dexelance has acquired a 65% stake in Mohd, a leading Italian high-end furniture e-commerce and retail business, from Made in Italy Fund and the Mollura family. The Mollura family will reinvest in the business and…

    Read more: Dexelance acquires 65% stake in Mohd as Made in Italy Fund exits in high-return deal
    July 14, 2025
  • Ulta Beauty takes UK leap with Space NK acquisition from Manzanita Capital
    BEAUTY, BUSINESS, NEWS

    Ulta Beauty takes UK leap with Space NK acquisition from Manzanita Capital

    Ulta Beauty has acquired British beauty retailer Space NK from private equity firm Manzanita Capital, in a strategic move to accelerate its international expansion efforts. Founded in 1993, Space NK currently operates 83 stores across…

    Read more: Ulta Beauty takes UK leap with Space NK acquisition from Manzanita Capital
    July 10, 2025
  • Canada Goose’s future in flux as Bain weighs stake divestment
    BUSINESS, FASHION, NEWS

    Canada Goose’s future in flux as Bain weighs stake divestment

    Bain Capital is reportedly weighing the sale of part or all of its controlling stake in luxury outerwear brand Canada Goose Holdings Inc., according to sources cited by Bloomberg. The private equity firm is said…

    Read more: Canada Goose’s future in flux as Bain weighs stake divestment
    July 10, 2025
  • Windsong gives JVN Hair new life with nationwide Ulta Beauty debut
    BEAUTY, BUSINESS, NEWS

    Windsong gives JVN Hair new life with nationwide Ulta Beauty debut

    Windsong Global’s portfolio company JVN Hair is set to launch across 700 Ulta Beauty stores and online on 20 July, marking a major milestone for the brand just 19 months after its acquisition, according to…

    Read more: Windsong gives JVN Hair new life with nationwide Ulta Beauty debut
    July 8, 2025
  • K-beauty prize in play: Anchor Equity and Taekwang advance in $441m Aekyung pursuit
    BEAUTY, BUSINESS, NEWS

    K-beauty prize in play: Anchor Equity and Taekwang advance in $441m Aekyung pursuit

    Anchor Equity Partners and Taekwang Industrial have emerged as leading contenders in the race to acquire a controlling 63% stake in South Korea’s Aekyung Industrial. The deal is expected to be valued at approximately ₩600bn…

    Read more: K-beauty prize in play: Anchor Equity and Taekwang advance in $441m Aekyung pursuit
    July 2, 2025
  • Blackstone sharpens its focus on beauty with $590m Juno Hair deal
    BEAUTY, BUSINESS, NEWS

    Blackstone sharpens its focus on beauty with $590m Juno Hair deal

    Blackstone is in advanced discussions to acquire Juno Hair, South Korea’s largest premium salon group, in a transaction valued at $590m. According to sources cited by KED Global, the deal would mark one of the…

    Read more: Blackstone sharpens its focus on beauty with $590m Juno Hair deal
    July 2, 2025
  • Oakley Capital acquires heritage British brand Smythson in multi-brand expansion deal
    BUSINESS, FASHION, LUXURY, NEWS

    Oakley Capital acquires heritage British brand Smythson in multi-brand expansion deal

    Oakley Capital has acquired heritage British luxury label Smythson as part of a broader investment in iconic European brands. The deal, executed through Oakley’s investment vehicle Iconic BrandCo, also includes the acquisitions of Italian home…

    Read more: Oakley Capital acquires heritage British brand Smythson in multi-brand expansion deal
    July 1, 2025
  • Oakley Capital acquires majority stake in iconic Italian design house Fornasetti
    BUSINESS, LUXURY, NEWS

    Oakley Capital acquires majority stake in iconic Italian design house Fornasetti

    Oakley Capital has acquired a 60% stake in Immaginazione Srl, the holding company behind luxury Italian design brand Fornasetti, in a deal aimed at scaling the historic firm into a global lifestyle business. Founded by…

    Read more: Oakley Capital acquires majority stake in iconic Italian design house Fornasetti
    June 18, 2025
  • Inflexion exits control of Medik8 as L’Oréal deepens premium skincare push
    BEAUTY, BUSINESS, LUXURY, NEWS

    Inflexion exits control of Medik8 as L’Oréal deepens premium skincare push

    L’Oréal has agreed to acquire a majority stake in Medik8, the British premium skincare brand, in a move that strengthens its Luxe Division’s portfolio and underscores continued private equity interest in the high-growth beauty segment.…

    Read more: Inflexion exits control of Medik8 as L’Oréal deepens premium skincare push
    June 9, 2025
  • Renaissance-backed Rino Mastrotto brings Prada on board with 10% stake sale
    BUSINESS, FASHION, LUXURY, NEWS

    Renaissance-backed Rino Mastrotto brings Prada on board with 10% stake sale

    Private equity-backed leather group Rino Mastrotto has sold a 10% stake to luxury fashion house Prada, marking a strategic partnership in the high-end leather supply chain. The deal, supported by Renaissance Partners, includes a cash…

    Read more: Renaissance-backed Rino Mastrotto brings Prada on board with 10% stake sale
    June 5, 2025
  • Huda Beauty founder buys back equity stake from TSG Consumer, regaining full ownership
    BEAUTY, BUSINESS, NEWS

    Huda Beauty founder buys back equity stake from TSG Consumer, regaining full ownership

    Huda Beauty has returned to full independence following the conclusion of its eight-year partnership with TSG Consumer Partners. Huda Kattan, founder and co-CEO of the global beauty brand, has bought back TSG’s minority stake, regaining…

    Read more: Huda Beauty founder buys back equity stake from TSG Consumer, regaining full ownership
    June 3, 2025
  • MidEuropa hands off Optegra to EssilorLuxottica, fuelling European eye care ambitions
    BUSINESS, LUXURY, NEWS

    MidEuropa hands off Optegra to EssilorLuxottica, fuelling European eye care ambitions

    MidEuropa has agreed to sell Optegra, a leading European ophthalmology platform, to EssilorLuxottica. The deal, subject to regulatory approval, is expected to close later this year. Optegra operates over 70 eye hospitals and diagnostic centres…

    Read more: MidEuropa hands off Optegra to EssilorLuxottica, fuelling European eye care ambitions
    June 2, 2025
  • Goldman Sachs backs Prada’s bold $2.77bn move to revive Versace legacy
    BUSINESS, FASHION, LUXURY, NEWS

    Goldman Sachs backs Prada’s bold $2.77bn move to revive Versace legacy

    Goldman Sachs is spearheading a $2.77bn financing package to support Prada’s proposed acquisition of Versace, according to a report from Italian daily MF.  The investment bank is leading a consortium to provide €2.5bn in funding,…

    Read more: Goldman Sachs backs Prada’s bold $2.77bn move to revive Versace legacy
    April 4, 2025
  • $1bn Color Wow sale draws private equity interest as beauty sector dealflow accelerates
    BEAUTY, BUSINESS, NEWS

    $1bn Color Wow sale draws private equity interest as beauty sector dealflow accelerates

    Color Wow, the fast-growing haircare brand founded by Gail Federici, is exploring a sale that could fetch a valuation of approximately $1bn, according to Reuters. Boutique advisory firm Houlihan Lokey is running the process, which…

    Read more: $1bn Color Wow sale draws private equity interest as beauty sector dealflow accelerates
    April 2, 2025
  • K-beauty boom fuels $1.6bn deal spree as private equity chases South Korea’s rising stars
    BEAUTY, BUSINESS, NEWS

    K-beauty boom fuels $1.6bn deal spree as private equity chases South Korea’s rising stars

    South Korea’s booming cosmetics sector has captured the attention of private equity firms, with 18 deals totalling KRW2.3tn ($1.6bn) recorded in 2024, according to Bloomberg.  The sharp rise in M&A activity comes as the country…

    Read more: K-beauty boom fuels $1.6bn deal spree as private equity chases South Korea’s rising stars
    April 2, 2025
  • Prada nears landmark Versace acquisition in a €1.5bn power play
    BUSINESS, FASHION, LUXURY, NEWS

    Prada nears landmark Versace acquisition in a €1.5bn power play

    Prada is nearing a deal to acquire Versace for nearly €1.5b, in what could be one of the biggest shake-ups in Italian luxury. According to sources close to the negotiations, Prada and Capri Holdings –…

    Read more: Prada nears landmark Versace acquisition in a €1.5bn power play
    March 4, 2025
  • L Catterton-backed Birkenstock faces legal hurdle in design protection effort
    BUSINESS, FASHION, NEWS

    L Catterton-backed Birkenstock faces legal hurdle in design protection effort

    Birkenstock, the German footwear brand backed by private equity firm L Catterton, lost a key legal battle as Germany’s highest civil court ruled that its sandals do not qualify as copyrighted works of art.  The…

    Read more: L Catterton-backed Birkenstock faces legal hurdle in design protection effort
    February 20, 2025
  • 1686 Partners invests in luxury eyewear brand Ahlem to drive global expansion
    BUSINESS, LUXURY, NEWS

    1686 Partners invests in luxury eyewear brand Ahlem to drive global expansion

    Ahlem, the Los Angeles-based luxury eyewear brand, has secured its first external investment from Luxembourg-based private equity firm 1686 Partners.  The firm, which specializes in purpose-driven lifestyle companies, will support Ahlem’s global growth by enhancing…

    Read more: 1686 Partners invests in luxury eyewear brand Ahlem to drive global expansion
    February 19, 2025

FEATURES

  • Gucci is putting its name on a race car – and everything that implies
    BUSINESS, EDITORIALS, LUXURY

    Gucci is putting its name on a race car – and everything that implies

    There is a particular kind of announcement that looks, on the surface, like a PR move, but is actually a strategic declaration. Gucci becoming title partner to the Alpine Formula 1 team from 2027 is…

    Read more: Gucci is putting its name on a race car – and everything that implies
    May 29, 2026
  • Editorial: The Deals, Disruptions, and Power Shifts Shaping Luxury
    BUSINESS, EDITORIALS, FASHION

    Editorial: The Deals, Disruptions, and Power Shifts Shaping Luxury

    Luxury fashion is no longer just about the clothes. I hasn’t been for a long time now. It’s an intricate chessboard where billion-dollar gambits, power struggles, and seismic creative shifts determine who reigns supreme. The…

    Read more: Editorial: The Deals, Disruptions, and Power Shifts Shaping Luxury
    February 16, 2025
  • Editor’s Letter – Fashion’s Next Act: A Tale of Reinvention
    BUSINESS, EDITORIALS, FASHION

    Editor’s Letter – Fashion’s Next Act: A Tale of Reinvention

    Fashion has always been embedded in transformation – of materials into garments, of trends into cultural markers, of businesses into empires. But today, the industry’s evolution feels particularly cinematic. Private equity titans, together with legacy…

    Read more: Editor’s Letter – Fashion’s Next Act: A Tale of Reinvention
    February 5, 2025
  • The Business of Skincare: Inside Beauty’s Investment Boom and Changing Consumer Trends
    BUSINESS, EDITORIALS

    The Business of Skincare: Inside Beauty’s Investment Boom and Changing Consumer Trends

    In my early twenties, I experienced two difficult bouts of acne. This came very unexpectedly, given that as a teenager, I was blessed with clear, blemish-free skin. Each time, I scoured the internet for solutions,…

    Read more: The Business of Skincare: Inside Beauty’s Investment Boom and Changing Consumer Trends
    February 5, 2025

EXCLUSIVES

  • From ABBA to heritage forests: the unexpected marriage driving the next wave of alternatives
    BUSINESS, SPECIAL

    From ABBA to heritage forests: the unexpected marriage driving the next wave of alternatives

    A growing number of LPs is looking for assets that sit outside public-market cycles, and yet that still carry a clear sense of purpose. They want predictable cash flows, but they also want investments tied…

    Read more: From ABBA to heritage forests: the unexpected marriage driving the next wave of alternatives
    November 27, 2025
  • “Cash is king, and anything else is an opinion”: private equity’s return to fundamentals
    BUSINESS, SPECIAL

    “Cash is king, and anything else is an opinion”: private equity’s return to fundamentals

    After a decade of easy money and multiple expansion, European private equity is rediscovering what value creation really means. At the DACH Private Equity Insights Conference in Munich, senior executives from Deutsche Private Equity, Bridgepoint, Eevolve, and…

    Read more: “Cash is king, and anything else is an opinion”: private equity’s return to fundamentals
    November 11, 2025
  • Exclusive Interview: Andrei Gemeneanu on building Romania’s private equity future
    BUSINESS, SPECIAL

    Exclusive Interview: Andrei Gemeneanu on building Romania’s private equity future

    Andrei Gemeneanu, Co-founder and Managing Partner of Morphosis Capital, is on a mission to put Romania firmly on the private equity map. In this candid conversation with Private Equity Insights at CEE’s Largest PE Conference, he…

    Read more: Exclusive Interview: Andrei Gemeneanu on building Romania’s private equity future
    June 6, 2025
  • Exclusive Interview: Torge Barkholtz is rethinking SME succession through operator-led investing
    BUSINESS, SPECIAL

    Exclusive Interview: Torge Barkholtz is rethinking SME succession through operator-led investing

    Torge Barkholtz doesn’t deal in jargon. Nor does he try to dress up succession investing with flashy growth projections or hollow promises. What he’s building at Novastone Partners is far subtler and, arguably, far more…

    Read more: Exclusive Interview: Torge Barkholtz is rethinking SME succession through operator-led investing
    May 29, 2025
  • Exclusive: Interview with Forbes Romania’s “30 Under 30” Ion Orins 
    BUSINESS, SPECIAL, TECH

    Exclusive: Interview with Forbes Romania’s “30 Under 30” Ion Orins 

    Shaping the Future: The Developer Redefining Fintech and Blockchain at 18 At only 18 years old, Ion Orins landed a full-time role at Modex, a fintech and blockchain company, after impressing executives at a hackathon.…

    Read more: Exclusive: Interview with Forbes Romania’s “30 Under 30” Ion Orins 
    September 4, 2024

Achievements

Scenes from the play “Story of a Beautiful People” by Valeriu Butulescu, directed by Boris Melinti for which I received a nomination for Best Theatre Costume Designer at the UNITEM Gala Awards 2024.

Contact

andreeamelinti@gmail.com

UK: 07873611272

Int: (+40) 720781940

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